So you’ve heard of the too good to be true job that is a Pinterest Manager/ Pinterest Strategist/ Pinterest Virtual Assistant…. Whatever you’d like to call it!
Now you’re wondering how can that be my job?! I remember reading a blog about 5 different jobs you can do from home when trying to figure out how to live a much better expat life other than teaching. Pinterest Management was third on the list, and since coming across that, I’ve never finished that blog! I was sold instantly and started doing my research about how to become a Pinterest Manager immediately.
So now I’d like to do the same for you, and share my expertise on the matter to assist you in starting your own Pinterest Management Business.
This blog post contains affiliate links. If you use them, I may be rewarded credit or a commission of the sale at no extra cost you. Please note that I only recommend tools that I personally use and love and I always have my readers’ best interest at heart.
There’s an overwhelming number of Pinterest Manager courses to choose from, some paid and some free. I would recommend getting your hands on as many free resources as you can.
This will involve subscribing to mailing lists from experts in the industry. Getting all over Pinterest and reading as many blogs as you can. I would absolutely recommend investing in a few paid courses too.
Note I used the word investing, and that’s exactly what you’re doing. You’re investing in your future of becoming a Pinterest Manager.
My top recommendations are;
- HerPaperRoute – Academy is a great website. Chelsea knows her stuff, her blogs are really helpful, her freebies are amazing, and she has a ton of useful courses. I highly recommend checking her out.
- Pinteresting Strategies by Carly Campbell. She’s like the queen of Pinterest, so you need her course in your life!
- Simply Amanda Pinterest Success this is a free 5 day email course, and it’s so helpful. I’ve spent hours on her website.
If you’re a complete beginner like I was, I hope this information helps you to get started with your online presence.
Deciding your branding
Firstly, think about what you want to do. Whilst being a Pinterest Manager is the overall goal, having a side hustle is going to be extremely beneficial for you.
You’ll have your own self-built website, in which you will have learned so many extra skill sets, and this will assist you in finding those clients.
Being an expat, I decided to start a blog about my experiences as an expat as well as guides to help you lovely lot out with everything I’ve learned. Blogging is a great way to earn an extra income while building your brand presence. If this is something you’re interested in you should start here.
You can also download my free Ultimate Business Planner to get you fully set up to create your business, including assistance with blogging.
Once you’ve decided on your business, think about your niche, and your target audience. Get inside your target audience’s head.
Come up with surveys to help you with this, and post to social media groups, or interview face to face. This will allow you to learn what your target audience wants from you, it can also be very helpful for your SEO when you notice recurring patterns in some of the language used.
There are some keywords already set up for your content! You’re welcome.
Create a mood board
Now, think about a business name, think about your branding, think about your logo ideas, think about your colour scheme. If you’re not sure about what you want, take a look at your competitors. What do you like about their work, what don’t you like about their brand?
Use the information you learned from step 2, and incorporate that within your branding. Start brainstorming, get inspiration from… yep Pinterest! There’s a ton of resources available with free templates for these things if you are really struggling.
Using the above points, I want you to create a mood board on Pinterest. Collect 30-40 images using what you know about what your audience wants from you. Look at colours you want to include in your branding. Fonts that you like and compliment each other and pin them. Find relevant and click-worthy images that could represent your brand and pin them. Look for logo inspiration, as well as patterns and textures and pin them.
I’m personally very visual, and love beautiful designs, so I’ve actually taken it a step further. After building my mood board, I also created an ultimate mood board on Canva for my brand. I told you I care about you guys, so to save you the time, I’ve included a completely customizable mood board within the Ultimate Business Planner to save you time. Get yours here.
Ok, now you’re ready to purchase your own domain! Try get a .com as this will be more powerful for your company. I went through WordPress.com to set up my website. Do not make this same mistake! You can’t personalize a WordPress.com, other than picking a free theme unless you spend a lot of money purchasing a business account. GO to WordPress.org, and find a hosting site.
I use Bluehost, which I highly recommend. The pricing is very reasonable, you get your domain name included in the price, and the process was incredibly easy. You then just need to install a theme and plugins. You can find some nice free themes here.
Pinterest Business Account
Once you have your website and domain name, you’ll want to set up your Pinterest Business account. Either change your Pinterest account to a business account, or set up a new business account for Pinterest.
Those lovely health and fitness inspo posts you’ve got saved, or your new haircut ideas are not going to do so much for your business, unless they’re related, so I personally would just create a new account.
If you already have a bit of a following, and you really don’t want, you can just make those boards secret so that you only have relevant boards to your business.
Next you’re going to want to start creating content to post on your website that you can link to Pinterest. I started out with 10 different blogs on my website, that I created 10 different pins for. This gave me a load of my own content to schedule in Tailwind across multiple groups, so I was immediately able to start building followers and traffic to my website.
Your content is so important. Make sure you’re explaining who you are, what your services are, and why your target audience needs you specifically. What can you provide that your competitors don’t?
You also want to make sure this is all keyword-rich and optimized so you’re coming up on top pages, and telling Pinterest exactly where to place your content. The same with your bio on your website, and your Pinterest profile, so your audience can find you, and know’s exactly how you can help them.
Pinterest is great for finding keywords. If you type your select word in the search bar, all those options showed in boxes underneath are high hitting searches related to your chosen word. Ubersuggest is an amazing tool, which is completely free. As is Answer the Public. Try using a mixture of all 3 for best results.
Canva is brilliant for designing pins in, and very to use. You can find beautiful free stock images on Rawpixel, Pexels and Unsplash which you can upload to Canva. From there you can edit them to your branding specifications and upload them to your WordPress site.
If you’re stuck for design inspiration at all, there is also plenty of free templates within Canva to help you get started.
Pinning like a boss
Now let’s get started with pins. Join as many groups you can that are relevant to your business, as well as tribes in Tailwind. Tailwind tribes are much more beneficial these days, so put your focus there.
If you’ve started out with the same kind of figures as I did, that’s 100 different pins to post across multiple groups and tribes, as well as all the repins you plan to schedule. It’s good to show other bloggers Pinterest love, as you’ll want them to be doing the same for you.
Turning clicks into an engaged audience
My last piece of advice for you is that you need an email marketing platform. Some good companies are Mailchimp or Mailerlite.
Driving traffic to your Pinterest profile is great, but you want to see the clicks going through to your website. If they’ve visited your website, you want them to be returning customers.
Offer incentives for them to hand over their precious personal information, which will be collected through your email marketing company. Trust me this is not a task you’ll be able to keep on top of manually. Just make sure it’s a reputable company, so everyone visiting your website has their details kept safe, and you don’t spam them! Nobody likes spam!
Of course, I’m doing the same here for you! Use the below link to subscribe for your very own freebie from me. Get a copy of the Ultimate Business Planner, which includes a free customizable mood board, drilling down your niche worksheet, visual goal setting, and worksheets of how to achieve those goals. Blog strategy checklist, a blog planner, a content planner, and an annual planner to get your business off the ground. Click here for your copy.
Please feel free to contact me if you have any further questions.